Brew 2025

Welcome

The future is brewing and it's sizzling. RSVP to BREW 2025 and be part of the content x tech revolution

BREW 2025: BREWing the Culture

At BREW'25, we're decoding the cultural shifts shaping tomorrow — from rising subcultures and Gen Z mindsets to the growing tension between man and machine.

We'll deep-dive into how emerging tech like GenAI, AR, digital humans, and immersive commerce are reshaping content, storytelling, and consumer behavior.

In a world where culture is king and constantly in flux, brands must not just keep up — they must help shape it.

This is where industry leaders, creatives, and strategists come together to dissect, disrupt, and redefine the future through the lens of marketing and media.

And when it's all done? You'll take home the BREW'25 Playbook — packed with insights, speaker takes, and everything you need to navigate what's next.

We're not just watching the culture shift — we're BREWing it.

BREW has been GroupM's flagship content event for 7 editions now. It is a celebration of ideas, innovation and culture that keeps brands on top of their game.

BREW has brought together some of the finest artists, experts, influencers, and media houses that will help you go deeper into the world of branded content. They bring their A-game to the event while showcasing the biggest and brightest they have to offer.

With each edition, Brew has evolved to include only what is buzzworthy in the world of content marketing. Breakthrough ideas put forth at Brew have been further on moulded into award-winning case studies for multiple brands.

Brew 2024 had over 250 clients participate in the event and over 50 projects were ideated and implemented over the year.